Get to know abi
My story starts with a passion for making personal finance feel approachable and empowering. As someone who’s worked in finance for years, I know first-hand how intimidating the world of money can seem. But I also know the power of understanding it how it can completely transform your future. I wrote The Money Manual to share that knowledge, and over the years, I've built a community of people who want to take control of their finances, just like I did. Through my career as a presenter, founder, and author, I’ve become obsessed with simplifying complex financial concepts so that everyone can make informed, confident decisions. Whether it’s in the classroom, on TV, or through my book, I’m driven by one mission: to help you understand your money, so you can live with freedom and confidence. It’s not just about the numbers it’s about creating a mindset that empowers you to take action.
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Abi Foster is a financial expert, author, and advocate for making finance accessible to everyone. No jargon, no fluff, just real education to help you make smarter choices, take control, and feel confident about your money.
With a passion for financial education, Abi has become a trusted voice in the industry, speaking regularly on TV and radio, including LBC, Sky News, and This Morning. She’s the author of The Money Manual, a practical guide to mastering personal finances, and has worked with top institutions like HMRC, Downing Street, and The Bank of England to deliver impactful campaigns.
Abi is dedicated to helping individuals and businesses build financial confidence through easy-to-understand advice and relatable content.
Abi is driven by the belief that financial education should be accessible, engaging, and free from jargon. Her approach to finance is built on empowering people to take control of their money with practical, actionable advice that feels achievable, no matter your starting point.
Booking Abi
Unlike many finance experts, Abi combines her expertise as a chartered accountant with a relatable, down-to-earth style that makes complex topics feel simple. She’s committed to breaking down the barriers that often make people feel excluded from financial conversations, aiming to create a space where everyone can feel confident in their financial decisions.
Abi’s core values of transparency, empowerment, and inclusivity guide everything she does, whether she’s speaking at schools, partnering with major institutions, or sharing content online.