Abi has a mad obsession with helping everyone understand their personal finances, so they can unlock true freedom and confidence.
I’m here because I believe everyone deserves the freedom that comes with understanding their finances. No jargon, no fluff, just real education to help you make smarter choices, take control, and feel confident about your money. It’s not about being perfect; it’s about being empowered to make the best decisions for you, your future, and your goals.
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Meet abi
I’m Abi Foster - presenter, author, and founder of Elent - and I’m obsessed with making personal finance feel clear, human, and actually useful. I believe that financial freedom starts with financial understanding, and I’ve built my career around helping people get there. No jargon. No judgement. Just real education that gives you the power to make smarter choices for your future. Whether it’s through my book (The Money Manual), my content, or my talks in schools and on TV, my mission is simple: to help you feel good about money and confident in what’s possible.
Money, made clear so you can feel confident, capable and in control. Money, made clear so you can feel confident, capable and in control.
Money, made clear so you can feel confident, capable and in control. Money, made clear so you can feel confident, capable and in control.
TV & RADIO
Abi Foster is a regular voice on both TV and radio, where she shares her expert financial advice and insights with a wide audience. You can catch her on This Morning, where she’s tackled topics from financial anxiety to practical money tips, as well as on LBC every Sunday, offering straightforward financial guidance to listeners. Abi also makes regular appearances on Sky News, discussing everything from the latest economic trends to how financial issues impact everyday people. With her approachable style and clear advice, Abi is passionate about making finance accessible for everyone.
Speaking Engagements
Abi Foster is a sought-after speaker, delivering insightful talks and workshops to a range of audiences. Whether it’s at schools, corporate events, or industry panels, Abi brings clarity and actionable advice on topics such as financial literacy, money management, and entrepreneurship. With her engaging style and expert knowledge, she’s been invited to speak at events including The Bank of England, Ladbible’s social media campaigns, and various conferences and educational forums. Abi is passionate about inspiring people to take control of their financial futures, empowering them with the knowledge to make smart, confident decisions.
PARTNERSHIPS
Abi Foster has partnered with leading organisations like HMRC, Downing Street, the Bank of England, and The Royal Mint to deliver impactful financial education campaigns. With her growing social media following, Abi uses her platform to engage and educate a diverse audience, from young adults to professionals, through innovative and relatable content. Her collaborations focus on making financial literacy accessible and empowering her followers to take control of their money. Through her partnerships, Abi continues to bridge the gap between trusted institutions and the public, making finance both approachable and actionable.
SCHOOLS
Abi Foster is dedicated to empowering young people with the financial knowledge they need to thrive. She regularly speaks at schools, from secondary schools to sixth forms, delivering engaging and interactive sessions on topics like financial literacy, budgeting, and entrepreneurship. Abi’s workshops are designed to make complex financial concepts accessible and exciting, helping students understand how money works and the steps they can take to manage their finances responsibly. Through her relatable and approachable style, Abi is inspiring the next generation to become financially confident and secure.
